{"id":11002,"date":"2025-01-15T09:37:31","date_gmt":"2025-01-15T09:37:31","guid":{"rendered":"https:\/\/clean-mist-177001.1wp.site\/le-processus-de-recherche-ux\/"},"modified":"2025-12-01T16:42:33","modified_gmt":"2025-12-01T16:42:33","slug":"le-processus-de-recherche-ux","status":"publish","type":"post","link":"https:\/\/develop.wp.agifly.cloud\/fr\/le-processus-de-recherche-ux\/","title":{"rendered":"Le processus de recherche UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11002\" class=\"elementor elementor-11002 elementor-4996\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-35935204 black-bg e-flex e-con-boxed e-con e-parent\" data-id=\"35935204\" data-element_type=\"container\" data-e-type=\"container\" id=\"essential-rules\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d2e4946 e-con-full e-flex e-con e-child\" data-id=\"3d2e4946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67124ac elementor-widget elementor-widget-heading\" data-id=\"67124ac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"essential-rules\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 r\u00e8gles essentielles de la recherche UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20a21cc0 e-con-full e-flex e-con e-child\" data-id=\"20a21cc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b94dd6b elementor-widget elementor-widget-heading\" data-id=\"6b94dd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commencer par l'empathie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64899284 elementor-widget elementor-widget-text-editor\" data-id=\"64899284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au c\u0153ur de chaque exp\u00e9rience num\u00e9rique r\u00e9ussie se trouve l&#8217;empathie. La recherche UX commence par une compr\u00e9hension plus profonde de vos utilisateurs &#8211; leurs besoins, leurs points de douleur et leurs motivations. En nous mettant \u00e0 leur place, nous concevons non seulement pour les utilisateurs, mais en les gardant \u00e0 l&#8217;esprit, en veillant \u00e0 ce que chaque interaction soit intuitive et utile.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c42e272 e-con-full e-flex e-con e-child\" data-id=\"1c42e272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f897984 elementor-widget elementor-widget-heading\" data-id=\"6f897984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliser les donn\u00e9es pour \u00e9clairer les d\u00e9cisions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ede14d elementor-widget elementor-widget-text-editor\" data-id=\"15ede14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les d\u00e9cisions doivent \u00eatre fond\u00e9es sur des donn\u00e9es, pas sur des suppositions. Des entretiens et des enqu\u00eates aux analyses, chaque \u00e9l\u00e9ment de donn\u00e9es influence nos choix de conception. La combinaison d&#8217;informations qualitatives et de donn\u00e9es quantitatives conduit \u00e0 des produits qui sont non seulement utiles, mais aussi significatifs.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72950f4b e-con-full e-flex e-con e-child\" data-id=\"72950f4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225f6973 elementor-widget elementor-widget-heading\" data-id=\"225f6973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u00e9rer, ne pas supposer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2dac12 elementor-widget elementor-widget-text-editor\" data-id=\"f2dac12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les meilleurs produits naissent de l&#8217;it\u00e9ration. Nous embrassons le processus de test, d&#8217;apprentissage et d&#8217;am\u00e9lioration. Gr\u00e2ce \u00e0 des boucles de r\u00e9troaction continues &#8211; que ce soit par le biais de prototypes, de tests A\/B ou d&#8217;\u00e9tudes d&#8217;utilisabilit\u00e9 &#8211; chaque it\u00e9ration nous rapproche de l&#8217;exp\u00e9rience utilisateur id\u00e9ale.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a84ec3c e-con-full e-flex e-con e-child\" data-id=\"7a84ec3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e16e039 elementor-widget elementor-widget-heading\" data-id=\"e16e039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impliquer les parties prenantes t\u00f4t et souvent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcf720a elementor-widget elementor-widget-text-editor\" data-id=\"4dcf720a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La recherche UX ne concerne pas seulement les utilisateurs ; il s&#8217;agit d&#8217;aligner les besoins des utilisateurs sur les objectifs de l&#8217;entreprise. Impliquer les parties prenantes d\u00e8s le d\u00e9but garantit que tous les points de vue sont pris en compte, cr\u00e9ant une connexion transparente entre les objectifs commerciaux et les besoins des utilisateurs. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e2ea9c e-con-full e-flex e-con e-child\" data-id=\"29e2ea9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491e49ed elementor-widget elementor-widget-heading\" data-id=\"491e49ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Penser \u00e0 long terme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afdce8f elementor-widget elementor-widget-text-editor\" data-id=\"7afdce8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une excellente UX n&#8217;est jamais un effort ponctuel. Nous concevons pour la durabilit\u00e9 en tenant compte de l&#8217;\u00e9volutivit\u00e9 et en planifiant les mises \u00e0 jour futures. En anticipant la croissance et les changements, nous veillons \u00e0 ce que le produit reste pertinent et centr\u00e9 sur l&#8217;utilisateur pendant des ann\u00e9es.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec22aa0 e-con-full e-flex e-con e-child\" data-id=\"ec22aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e1af013 e-con-full black-bg e-flex e-con e-child\" data-id=\"1e1af013\" data-element_type=\"container\" data-e-type=\"container\" id=\"sidebar\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf11447 elementor-widget elementor-widget-heading\" data-id=\"3cf11447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sum\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7738417b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7738417b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#essential-rules\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e8gles essentielles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8d02a7 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7c8d02a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#our-cases\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exemple<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27500eff elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27500eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#outcomes-section\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pourquoi c'est important<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15cd5d97 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"15cd5d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#why-this-matter\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9sultats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566254e elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"566254e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#why-this-matter\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conclusion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8dc9e24 black-bg e-flex e-con-boxed e-con e-parent\" data-id=\"8dc9e24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f7de06 e-con-full e-flex e-con e-child\" data-id=\"1f7de06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aacf5f elementor-widget elementor-widget-heading\" data-id=\"6aacf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemple : Am\u00e9lioration du voyage intermodal pour la SNCB\/NMBS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6480f0f e-con-full e-flex e-con e-child\" data-id=\"6480f0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0bd07 elementor-widget elementor-widget-heading\" data-id=\"7a0bd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faciliter des voyages fluides pour les voyageurs de loisirs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be49c0 elementor-widget elementor-widget-text-editor\" data-id=\"1be49c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsque la SNCB\/NMBS, la compagnie ferroviaire nationale belge, a cherch\u00e9 \u00e0 am\u00e9liorer l&#8217;exp\u00e9rience de voyage de ses clients, elle s&#8217;est tourn\u00e9e vers Agifly et Namahn pour une solution. L&#8217;objectif \u00e9tait d&#8217;am\u00e9liorer l&#8217;accessibilit\u00e9 et la qualit\u00e9 des informations fournies pendant les voyages, en se concentrant sp\u00e9cifiquement sur la fluidification des transitions entre les diff\u00e9rents modes de transport &#8211; trains, bus, trams et v\u00e9los &#8211; pour les rendre plus fluides et sans stress. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3824d4b e-con-full e-flex e-con e-child\" data-id=\"3824d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84b4df elementor-widget elementor-widget-heading\" data-id=\"d84b4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre voyage collaboratif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfdad3 elementor-widget elementor-widget-text-editor\" data-id=\"7dfdad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Incarnant notre principe de commencer par l&#8217;empathie, nous avons choisi de ne pas nous pr\u00e9cipiter dans le d\u00e9veloppement. Au lieu de cela, nous avons pris du recul pour analyser en profondeur le parcours client. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f8b557 e-con-full e-flex e-con e-child\" data-id=\"1f8b557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76eedc2 elementor-widget elementor-widget-heading\" data-id=\"76eedc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design de service et sprint de conception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0477a8d elementor-widget elementor-widget-text-editor\" data-id=\"0477a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons initi\u00e9 des sessions intensives de recherche et de brainstorming pour identifier les principaux besoins et points de douleur des utilisateurs. Le sprint de conception s&#8217;est concentr\u00e9 sur la compr\u00e9hension du parcours du voyageur et le d\u00e9veloppement de solutions innovantes pour l&#8217;am\u00e9liorer. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccfbd77 e-con-full e-flex e-con e-child\" data-id=\"ccfbd77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d95a2 elementor-widget elementor-widget-heading\" data-id=\"d9d95a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Premier prototype et tests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f96fc9d elementor-widget elementor-widget-text-editor\" data-id=\"f96fc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En s&#8217;appuyant sur les insights du sprint de conception, nous avons d\u00e9velopp\u00e9 plusieurs prototypes, y compris des pages d&#8217;information de gare redessin\u00e9es et de nouvelles fonctionnalit\u00e9s pour les voyages multimodaux. Les tests utilisateurs ont \u00e9t\u00e9 cruciaux pour s&#8217;assurer que les solutions \u00e9taient \u00e0 la fois intuitives et efficaces. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb252b e-con-full e-flex e-con e-child\" data-id=\"7fb252b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f108a elementor-widget elementor-widget-heading\" data-id=\"d4f108a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse des donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2774cb elementor-widget elementor-widget-text-editor\" data-id=\"f2774cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notre \u00e9quipe de conception a analys\u00e9 les donn\u00e9es Hotjar du d\u00e9partement de recherche UX de la SNCB\/NMBS. Nous avons adapt\u00e9 les prototypes en fonction de ces insights, en incorporant des capacit\u00e9s de recherche avanc\u00e9es et des am\u00e9liorations de l&#8217;architecture de l&#8217;information. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b717a2e e-con-full e-flex e-con e-child\" data-id=\"b717a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db65098 elementor-widget elementor-widget-heading\" data-id=\"db65098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Am\u00e9lioration du prototype et tests suppl\u00e9mentaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bca51 elementor-widget elementor-widget-text-editor\" data-id=\"e4bca51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons recueilli des retours d&#8217;utilisateurs suppl\u00e9mentaires pour affiner et optimiser la plateforme. Des am\u00e9liorations ont \u00e9t\u00e9 apport\u00e9es pour am\u00e9liorer l&#8217;utilisabilit\u00e9, r\u00e9duire la surcharge d&#8217;informations et mieux aligner l&#8217;exp\u00e9rience num\u00e9rique sur les besoins des clients de la SNCB\/NMBS. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae2ff71 e-con-full e-flex e-con e-child\" data-id=\"ae2ff71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4a8cd421 black-bg e-flex e-con-boxed e-con e-child\" data-id=\"4a8cd421\" data-element_type=\"container\" data-e-type=\"container\" id=\"why-this-matter\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-224e736f e-con-full e-flex e-con e-child\" data-id=\"224e736f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-187a4a78 elementor-widget elementor-widget-heading\" data-id=\"187a4a78\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"why-this-matter\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi c'est important<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2843a435 e-con-full e-flex e-con e-child\" data-id=\"2843a435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8ae8e3 elementor-widget elementor-widget-text-editor\" data-id=\"1d8ae8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En impliquant les parties prenantes t\u00f4t et en incorporant continuellement les retours des utilisateurs, nous avons veill\u00e9 \u00e0 ce que les solutions r\u00e9pondent non seulement aux exigences imm\u00e9diates, mais offrent \u00e9galement une exp\u00e9rience fluide et intuitive \u00e0 tous les voyageurs. Notre approche collaborative signifie que les conceptions sont partag\u00e9es entre les d\u00e9partements, augmentant la probabilit\u00e9 que ces am\u00e9liorations soient mises en \u0153uvre dans l&#8217;application SNCB\/NMBS. Cela illustre notre engagement \u00e0 penser \u00e0 long terme et \u00e0 concevoir des solutions qui r\u00e9sistent \u00e0 l&#8217;\u00e9preuve du temps.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e59a58b e-con-full e-flex e-con e-child\" data-id=\"6e59a58b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2804c4c0 e-flex e-con-boxed e-con e-child\" data-id=\"2804c4c0\" data-element_type=\"container\" data-e-type=\"container\" id=\"outcomes-section\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6be66aa e-con-full e-flex e-con e-child\" data-id=\"6be66aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-469d984 elementor-widget elementor-widget-heading\" data-id=\"469d984\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"outcomes-of-the-research\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultat de la recherche et du sprint de conception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32cfceb1 e-con-full black-bg e-flex e-con e-child\" data-id=\"32cfceb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae0e61f elementor-widget elementor-widget-heading\" data-id=\"2ae0e61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Am\u00e9lioration de la page d'information sur la gare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4b095 elementor-widget elementor-widget-text-editor\" data-id=\"27b4b095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons simplifi\u00e9 les structures d&#8217;information complexes gr\u00e2ce \u00e0 la conception de l&#8217;interface utilisateur. Les informations ont \u00e9t\u00e9 r\u00e9organis\u00e9es, de nouveaux contenus pertinents ont \u00e9t\u00e9 cr\u00e9\u00e9s et les composants graphiques ont \u00e9t\u00e9 mis \u00e0 jour pour rendre l&#8217;interface plus intuitive. Une fonction de recherche avanc\u00e9e aide les utilisateurs \u00e0 naviguer et \u00e0 comprendre la page.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17a6f35d e-con-full black-bg e-flex e-con e-child\" data-id=\"17a6f35d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6de995 elementor-widget elementor-widget-heading\" data-id=\"5a6de995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d'une carte interactive de la gare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa7713c elementor-widget elementor-widget-text-editor\" data-id=\"2fa7713c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une carte interactive affichant la disposition de la gare a \u00e9t\u00e9 d\u00e9velopp\u00e9e, mettant en \u00e9vidence les quais, les couloirs, les magasins et les restaurants. Les points d&#8217;int\u00e9r\u00eat cl\u00e9s, tels que les guichets, les toilettes, les parkings, les ascenseurs et les consignes \u00e0 bagages, sont clairement indiqu\u00e9s. Les utilisateurs peuvent explorer la gare avec des fonctions de zoom et de navigation pr\u00e9cises et acc\u00e9der \u00e0 des informations d\u00e9taill\u00e9es sur les horaires, les services et l&#8217;accessibilit\u00e9.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c320b6f e-con-full black-bg e-flex e-con e-child\" data-id=\"3c320b6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5c4569 elementor-widget elementor-widget-heading\" data-id=\"4b5c4569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d'une page de multimodalit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18304904 elementor-widget elementor-widget-text-editor\" data-id=\"18304904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette page aide les utilisateurs \u00e0 planifier leurs d\u00e9placements depuis la gare, affichant les lignes de bus, de tram et de m\u00e9tro avec leurs num\u00e9ros, directions et arr\u00eats. Les horaires en temps r\u00e9el sont disponibles pour les correspondances, et des liens vers les op\u00e9rateurs de transport fournissent des d\u00e9tails suppl\u00e9mentaires. Une fonction de recherche d&#8217;itin\u00e9raire multimodal g\u00e9n\u00e8re des plans de voyage complets, incluant les num\u00e9ros de ligne, les directions, les noms des arr\u00eats, les horaires en temps r\u00e9el, le temps de trajet et la distance.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56bf1c2a e-con-full e-flex e-con e-child\" data-id=\"56bf1c2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-52aeaf71 black-bg e-flex e-con-boxed e-con e-child\" data-id=\"52aeaf71\" data-element_type=\"container\" data-e-type=\"container\" id=\"why-this-matter\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f3e6676 e-con-full e-flex e-con e-child\" data-id=\"5f3e6676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e1aa6c elementor-widget elementor-widget-heading\" data-id=\"73e1aa6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : Le processus pour l'excellence num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d22cddd e-con-full e-flex e-con e-child\" data-id=\"d22cddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de02230 elementor-widget elementor-widget-text-editor\" data-id=\"7de02230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La recherche UX est la pierre angulaire de notre travail chez Agifly. En adh\u00e9rant \u00e0 ces principes fondamentaux, nous nous assurons que chaque site web ou application web que nous d\u00e9veloppons apporte une r\u00e9elle valeur aux utilisateurs et aux entreprises. Il ne s&#8217;agit pas de cocher des cases ; il s&#8217;agit de cr\u00e9er des exp\u00e9riences que les utilisateurs adorent. \u00c0 mesure que nous continuons \u00e0 cro\u00eetre, ces principes guideront notre approche pour chaque projet, grand ou petit.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a628443 e-con-full e-flex e-con e-child\" data-id=\"7a628443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-40edc196 e-flex e-con-boxed e-con e-parent\" data-id=\"40edc196\" data-element_type=\"container\" data-e-type=\"container\" id=\"similar-articles\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3863d8e4 e-con-full e-flex e-con e-child\" data-id=\"3863d8e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f1753e elementor-widget elementor-widget-heading\" data-id=\"13f1753e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles similaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-177d24f8 e-con-full e-flex e-con e-child\" data-id=\"177d24f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2d0de4 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4b2d0de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:1754,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1754\">.elementor-1754 .elementor-element.elementor-element-4af05bf{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:24px 24px;--row-gap:24px;--column-gap:24px;--border-radius:8px 8px 8px 8px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-1754 .elementor-element.elementor-element-4af05bf:not(.elementor-motion-effects-element-type-background), .elementor-1754 .elementor-element.elementor-element-4af05bf > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-1754 .elementor-element.elementor-element-5fde14e img{width:100%;height:218px;object-fit:cover;object-position:center center;border-radius:2px 2px 2px 2px;}.elementor-1754 .elementor-element.elementor-element-8f042b3{--display:flex;--justify-content:center;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-1754 .elementor-element.elementor-element-3c8351d .elementor-heading-title{font-family:\"Bricolage Grotesque\", Sans-serif;font-size:32px;font-weight:700;line-height:40px;color:#000000;}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-icon{width:24px;}.elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-icon i{font-size:24px;}.elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-icon svg{--e-icon-list-icon-size:24px;}.elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-text, .elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-text a{color:#8A9AA6;}.elementor-1754 .elementor-element.elementor-element-45b829e .elementor-icon-list-item{font-family:\"DM Sans\", Sans-serif;font-size:16px;font-weight:400;line-height:24px;}.elementor-1754 .elementor-element.elementor-element-45b829e.elementor-element{--align-self:flex-start;}.elementor-1754 .elementor-element.elementor-element-45b829e > .elementor-widget-container{border-radius:22px 22px 22px 22px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-1754 .elementor-element.elementor-element-f8d9630 .elementor-widget-container{font-family:\"DM Sans\", Sans-serif;font-size:16px;font-weight:400;line-height:24px;color:#000000;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-1754 .elementor-element.elementor-element-26eecd3 .elementor-button{font-family:\"Bricolage Grotesque\", Sans-serif;font-size:16px;font-weight:600;line-height:normal;fill:#242424;color:#242424;background-color:#00000000;padding:0px 0px 0px 0px;}@media(max-width:1024px) and (min-width:768px){.elementor-1754 .elementor-element.elementor-element-4af05bf{--width:100%;}}@media(max-width:1024px){.elementor-1754 .elementor-element.elementor-element-4af05bf{--gap:16px 16px;--row-gap:16px;--column-gap:16px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1754 .elementor-element.elementor-element-8f042b3{--gap:16px 16px;--row-gap:16px;--column-gap:16px;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1754 .elementor-element.elementor-element-3c8351d .elementor-heading-title{font-size:24px;line-height:normal;}.elementor-widget-post-info .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );}}@media(max-width:767px){.elementor-1754 .elementor-element.elementor-element-4af05bf{--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1754 .elementor-element.elementor-element-3c8351d .elementor-heading-title{font-size:24px;}.elementor-widget-post-info .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );}}\/* Start custom CSS for button, class: .elementor-element-26eecd3 *\/\/*.elementor-1754 .elementor-element.elementor-element-26eecd3 .elementor-button-content-wrapper {*\/\r\n\/*    display: flex;*\/\r\n\/*    align-items: center;*\/\r\n\/*    gap: 10px;*\/\r\n\/*}*\/\r\n\/*.elementor-1754 .elementor-element.elementor-element-26eecd3 .elementor-button-content-wrapper:before {*\/\r\n\/*    content: url('https:\/\/s3.nl-ams.scw.cloud\/agifly-wp-develop\/uploads\/arrow-forward.svg');*\/\r\n\/*    background-color: #242424;*\/\r\n\/*    width: 48px;*\/\r\n\/*    height: 48px;*\/\r\n\/*    border-radius: 39px;*\/\r\n\/*    padding: 14px 10px 12px 14px;*\/\r\n\/*}*\/\r\n\/*.elementor-1754 .elementor-element.elementor-element-26eecd3 span.elementor-button-icon {*\/\r\n\/*    display: flex;*\/\r\n\/*    align-items: center;*\/\r\n\/*}*\/\r\n\r\n\/*.elementor-1754 .elementor-element.elementor-element-26eecd3 span.elementor-button-icon svg{*\/\r\n\/*    width: 18px;*\/\r\n\/*    height: 18px;*\/\r\n\/*}*\/\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-4af05bf *\/.blog-card .blog-btn  .elementor-widget-container{\r\n    overflow: hidden;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link {\r\n\tpadding: 0 !important;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover {\r\n    background-color: transparent !important;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link span {\r\n    z-index: 1 !important;\r\n    position: relative;\r\n}\r\n\r\n.blog-card .blog-btn  .elementor-button-content-wrapper {\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 10px;\r\n    height: 48px;\r\n    padding-left: 59px;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-content-wrapper:before {\r\n    background-color: #242424;\r\n    width: 48px;\r\n    height: 48px;\r\n    border-radius: 39px;\r\n    content: \"\" !important;\r\n    padding: 0 !important;\r\n    position: absolute;\r\n    left: 0;\r\n    top: 0;\r\n    transition: .3s all ease-in-out;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover {\r\n    background-color: #242424;\r\n    border-radius: 8px;\r\n    color: #ffffff !important;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover .elementor-button-content-wrapper:before {\r\n    width: 170px !important;\r\n    height: 48px !important;\r\n    border-radius: 8px;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover .elementor-button-text {\r\n    color: #ffffff;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-text:before {\r\n    content: \"\";\r\n    position: absolute;\r\n    top: 0;\r\n    left: 0;\r\n    width: 10px;\r\n    height: 10px;\r\n    transform: translate(-41px, 4px) rotate(45deg);\r\n    transition: .2s all ease-in-out;\r\n    border-top: 2px solid #fff;\r\n    border-right: 2px solid #fff;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-text:after {\r\n    content: \"\";\r\n    position: absolute;\r\n    top: 0;\r\n    left: 0;\r\n    width: 0px;\r\n    height: 2px;\r\n    transform: translate(-45px, 8px);\r\n    transition: .2s all ease-in-out;\r\n    border-top: 2px solid #fff;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover .elementor-button-text:after {\r\n    width: 18px;\r\n}\r\n\r\n.blog-card .blog-btn .elementor-button-link:hover .elementor-button-text:before {\r\n\ttransform: translate(-37px, 4px) rotate(45deg);\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1754\" class=\"elementor elementor-1754 e-loop-item e-loop-item-10653 post-10653 post type-post status-publish format-standard has-post-thumbnail hentry category-par-defaut\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4af05bf blog-card e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4af05bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fde14e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5fde14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4096\" height=\"4096\" src=\"https:\/\/s3.nl-ams.scw.cloud\/agifly-wp-develop\/uploads\/98171bf64065b9b8595d5c6c2103f5e6ea8ba973-min-1.jpg\" class=\"attachment-full size-full wp-image-6983\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f042b3 e-con-full e-flex e-con e-child\" data-id=\"8f042b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8351d service-card-title elementor-widget elementor-widget-heading\" data-id=\"3c8351d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/develop.wp.agifly.cloud\/fr\/comment-optimiser-mes-couts-dans-le-cloud\/\">Comment optimiser mes co\u00fbts dans le cloud ?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b829e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"45b829e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0a689bd elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d9630 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"f8d9630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa technologie cloud a transform\u00e9 la fa\u00e7on dont les entreprises fonctionnent, offrant flexibilit\u00e9, \u00e9volutivit\u00e9 et commodit\u00e9. Cependant, alors que les entreprises continuent de s'appuyer...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eecd3 elementor-mobile-align-left elementor-button-info blog-btn elementor-widget elementor-widget-button\" data-id=\"26eecd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/develop.wp.agifly.cloud\/fr\/comment-optimiser-mes-couts-dans-le-cloud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1754\" class=\"elementor elementor-1754 e-loop-item e-loop-item-10647 post-10647 post type-post status-publish format-standard has-post-thumbnail hentry category-par-defaut\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4af05bf blog-card e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4af05bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fde14e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5fde14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1090\" height=\"662\" src=\"https:\/\/s3.nl-ams.scw.cloud\/agifly-wp-develop\/uploads\/Screenshot-2025-01-22-at-14.53.27.png\" class=\"attachment-full size-full wp-image-5463\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f042b3 e-con-full e-flex e-con e-child\" data-id=\"8f042b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8351d service-card-title elementor-widget elementor-widget-heading\" data-id=\"3c8351d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/develop.wp.agifly.cloud\/fr\/combler-lecart-entre-la-recherche-et-le-produit-pret-pour-le-marche\/\">Combler l&#8217;\u00e9cart entre la recherche et le produit pr\u00eat pour le march\u00e9<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b829e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"45b829e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0a689bd elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d9630 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"f8d9630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUne collaboration unique entre un institut de recherche et un studio de produits num\u00e9riques pour cr\u00e9er des outils \u00e0 fort impact...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eecd3 elementor-mobile-align-left elementor-button-info blog-btn elementor-widget elementor-widget-button\" data-id=\"26eecd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/develop.wp.agifly.cloud\/fr\/combler-lecart-entre-la-recherche-et-le-produit-pret-pour-le-marche\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-177c5b08 e-con-full e-flex e-con e-child\" data-id=\"177c5b08\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137df423 elementor-widget elementor-widget-heading\" data-id=\"137df423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lorem ipsum dolor sit amet, consetetur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c62fcf5 elementor-widget elementor-widget-text-editor\" data-id=\"1c62fcf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507f297a elementor-align-left card-content-button elementor-invisible elementor-widget elementor-widget-button\" data-id=\"507f297a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clean-mist-177001.1wp.site\/fr\/blogs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plus d'articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5116f5a elementor-absolute elementor-widget elementor-widget-image\" data-id=\"5116f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/develop.wp.agifly.cloud\/wp-content\/uploads\/2024\/11\/screens-1.svg\" class=\"attachment-large size-large wp-image-1067\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction : Pourquoi un guide de recherche UX est crucial pour le succ\u00e8s num\u00e9rique<br \/>\nDans le monde actuel du d\u00e9veloppement de produits num\u00e9riques en constante \u00e9volution, concevoir des exp\u00e9riences qui r\u00e9sonnent avec les utilisateurs est plus important que jamais. Chez Agifly, nous croyons au pouvoir de comprendre les personnes derri\u00e8re les \u00e9crans. C&#8217;est l\u00e0 qu&#8217;intervient la recherche sur l&#8217;exp\u00e9rience utilisateur (UX). Il ne s&#8217;agit pas seulement d&#8217;esth\u00e9tique ou de fonctionnalit\u00e9 ; il s&#8217;agit de r\u00e9soudre de vrais probl\u00e8mes pour de vrais utilisateurs. Dans cet article, nous vous guiderons \u00e0 travers les principes fondamentaux de notre guide de recherche UX &#8211; notre approche strat\u00e9gique qui garantit que chaque produit que nous construisons apporte une valeur durable, et pas seulement des fonctionnalit\u00e9s.    <\/p>\n","protected":false},"author":2,"featured_media":5475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188],"tags":[],"class_list":["post-11002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-element-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le processus de recherche UX - Agifly Posts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/develop.wp.agifly.cloud\/fr\/le-processus-de-recherche-ux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le processus de recherche UX\" \/>\n<meta property=\"og:description\" content=\"Introduction : Pourquoi un guide de recherche UX est crucial pour le succ\u00e8s num\u00e9rique Dans le monde actuel du d\u00e9veloppement de produits num\u00e9riques en constante \u00e9volution, concevoir des exp\u00e9riences qui r\u00e9sonnent avec les utilisateurs est plus important que jamais. Chez Agifly, nous croyons au pouvoir de comprendre les personnes derri\u00e8re les \u00e9crans. C&#039;est l\u00e0 qu&#039;intervient la recherche sur l&#039;exp\u00e9rience utilisateur (UX). Il ne s&#039;agit pas seulement d&#039;esth\u00e9tique ou de fonctionnalit\u00e9 ; il s&#039;agit de r\u00e9soudre de vrais probl\u00e8mes pour de vrais utilisateurs. 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