A comprehensive and structured approach to mastering the generative artificial intelligence ecosystem
Our strategic vision
From the response endured to the reality defined
The paradigm has shifted. Traditional SEO involved competing for a blue link on a results page. GEO involves becoming the source of truth that AI uses to synthesize its response.
We are moving from a visibility strategy to a definition strategy.
We are no longer seeking to be found; we are seeking to be the knowledge that AI uses to think.
Our Mission
Mastering the “R” in RAG
Most modern AIs (Gemini, Perplexity, Copilot) operate on the principle of RAG (Retrieval-Augmented Generation). They retrieve information in real time from the web to augment their generation.
Our mission is to become the master of this “R.” We ensure that when an AI “casts its net” into the ocean of the web, it only brings back a consensus of information that we have meticulously constructed.
The 5 Pillars of the GEO Framework
The RAG Citability Audit
“Mapping”
Philosophy
You can’t control a territory you haven’t mapped. Before we act, we need to know who AI is listening to today. This isn’t a keyword audit; it’s an audit of trusted sources.
Detailed Services & Deliverables
1. Identification of “Golden Prompts”
We don’t audit keywords, we audit questions. We identify the 100 to 200 questions (prompts) that define our client’s reputation, products, and market.
Exemple
- Greater operational efficiency through instant access to product data and fuel calculations
- Improved sustainability performance by helping crews track emissions and optimise fuel usage
- Reliable offline access, enabling uninterrupted use even in remote maritime environments
- Stronger compliance thanks to integrated guidance aligned with international regulations
3. Categorization of the Retrieval Pool
We classify each source found:
Owner
Your own website, your blog
Competitive
Your direct competitors' websites
Media (positive/negative)
Press articles, blogs
Forum/Community
Reddit, Quora, niche forums
Database
Wikipedia, Wikidata, etc.
2. Comprehensive Analysis of Recovery Sources (RAG)
We run these prompts on the target AIs (Perplexity, Gemini, Copilot) and extract each source (each link) they cite to justify their response.
4. Consensus vs. Dissonance Analysis
We analyze what the sources say. Do all AIs agree in saying good things about you (consensus)? Or does Gemini quote you positively while Perplexity pulls up an old negative article (dissonance)?
The Key Deliverable - The “RAG Footprint Report”
A comprehensive strategy document (~30-50 pages) that includes:
Your “RAG Citability Score” (your current “Source Share”)
Visual mapping of your narrative ecosystem
The “Red List”: The 10 most dangerous toxic sources that AI loves to collect and that will need to be “drowned”
The personalized strategic roadmap (leading to Pillars 2 and 5)
The benefit for you?
- Surgical Clarity: You no longer “guess” what AI thinks, you know, source by source.
- Identifying “Time Bombs”: Discovering dormant negative narratives that AI can bring up at any time.
- Quantified Roadmap: A clear benchmark for measuring the ROI of all our future actions.
Boost your visibility with SEO/SEA
The perfect pairing with GEO to maximize your results.
RAG-Ready Optimization
The “Foundation”
Philosophy
We need to transform our client’s digital assets (website, blog) into a “RAG-friendly database.” We no longer write for humans who read; we structure information for machines that ingest it.
Detailed Services & Deliverables
1. “Atomic” content (Chunking optimization)
AI retrieves chunks of text. We restructure your content so that each paragraph, each title, and each bullet point is a semantically autonomous chunk, capable of answering a question on its own.
2. Q&A (Question and Answer) Structure
We create “Knowledge Hubs” on your site, based entirely on a question-and-answer format. We anticipate hundreds of prompts and respond to them directly.
3. Schema.org Markup - The “Semantic Translator”
This is the technical core. We obsessively implement the most advanced designs.
C'est le "label" méta-sémantique qui dit à l'IA : "Ceci est une question. Ceci est la réponse officielle. Fais-lui confiance."
4. Strengthening E-E-A-T (Signals of Trust)
RAG algorithms are designed to prioritize reliability (Trust). We methodically optimize:
Authors
Creation of detailed author biographies (with certifications, publications) for each article
Transparency
Optimization of the “About Us,” “Our Mission,” and “Contact” pages
Freshness & Sources
Addition of “last updated” dates, citations, and links to external authoritative sources
5. Entity Management (Knowledge Graph)
We create and maintain your brand entity on Wikidata and other factual databases. AI needs to know who you are (a verified authority) before it can trust what you say.
The 3 Specialization Tracks
A comprehensive strategy document (~30-50 pages) that includes:
OLA-RAG (Local Optimization)
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For whom
Shops, restaurants, local services, independent professionals
Objective
Dominate the AI “Local Pack” (“the best... near me”)
- Absolute optimization of Google Business Profile (GBP). GBP is Google's #1 RAG source for local search.
- Managing “review velocity” so that AI retrieves recent facts
- Perfect consistency of citations (NAP) across 50+ directories to create an undeniable local consensus
OSA-RAG (Authority Source Optimization)
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For whom
SaaS, B2B, Experts, National Brands
Objective
Becoming the “Wikipedia” of their industrial niche
- Creation of comprehensive “Pillar Pages” and semantic “Topic Clusters”
- Each “Pillar Page” is a 10,000-word response to a major theme, fully structured for SEO.
- AI must cite our glossary to define industry terms
ONR-RAG (Narrative & Policy Optimization)
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For whom
Public figures, politicians, corporate crisis management
Objective
Controlling the narrative in a crisis or campaign
- Creation of highly optimized digital Fact Sheets and Press Rooms
- In the event of a crisis: our optimized RAG Fact Sheet should be the source that AI systems retrieve before other media outlets pick up the story.
- It's real-time influence.
Contact us for a personalized quote
and discover how we can optimize your online presence.
The benefit for you?
- Become the “Primary Source”: You no longer depend on the media to talk about you; you are the source that AI cites.
- Total Control of the “Snippet”: You control the exact information that the AI extracts and presents to the user.
- Narrative Resilience: Your optimized content becomes the factual “rock” against which competing or negative narratives come crashing down.
Monitoring of RAG Citations
The “Lookout”
Philosophy
What cannot be measured does not exist. GEO is not magic, it is data. This pillar is our retention service, our proof of ROI, and your early warning system.
Detailed Services & Deliverables
1. Continuous scanning of “Golden Prompts”
AI retrieves chunks of text. We restructure your content so that each paragraph, each title, and each bullet point is a semantically autonomous chunk, capable of answering a question on its own.
2. Citation Extraction & Analysis
We create “Knowledge Hubs” on your site, based entirely on a question-and-answer format. We anticipate hundreds of prompts and respond to them directly.
3. “Share of Citation” Dashboard
The key deliverable
A dashboard (Looker Studio or proprietary SaaS) that shows your share of voice as a source.
Example of KPI
This month, we increased our ‘Share of Citation’ from 10% to 35% on prompts related to the purchase of [Product X].
4. “Semantic Drift” Alert (Real Time)
An email/Slack alert is sent if:
A new negative/toxic source (Red List) is cited.
A key competitor takes your place on a “Golden Prompt”
The overall sentiment of the AI response changes (from positive to neutral, for example)
Contact us for a personalized quote
and discover how we can optimize your online presence.
The benefit for you?
- Visible and indisputable ROI: No more “we think it works.” You see a graph that proves you are becoming the go-to source.
- Absolute Proactivity: We see the narrative crisis forming before your communications team even knows about it.
- Competitive Intelligence: We see exactly which sources your competitors are using to position themselves, and we can counter them.
GEO Labs
The “Avant-Garde”
Philosophy
The battlefield changes every month (new AI, RAG algorithm updates). We cannot simply follow “best practices”; we must create them. That is our R&D. That is what justifies our prices and guarantees our lead.
Detailed Services & Deliverables
1. Reverse Engineering of RAG Models
A dedicated team continuously tests the models. What is most important for Gemini? Recency? Domain Authority? Schema structure? Semantic density?
2. The Content Sandbox
We manage a network of 50+ test sites to conduct experiments.
Example of experience
“What happens if 10 sites (A) cite the same ‘false’ information vs. 1 site (B) with high authority that tells the truth? Which one will AI retrieve?” (We know the answer).
3. Développement d'Outils Propriétaires
Nous créons des “Centres de Connaissances” (Knowledge Hubs) sur votre site, entièrement basés sur un format Question-Réponse. Nous anticipons des centaines de prompts et y répondons directement.
4. Thought Leadership Marketing
We create “Knowledge Hubs” on your site, based entirely on a question-and-answer format. We anticipate hundreds of prompts and respond to them directly.
Contact us for a personalized quote
and discover how we can optimize your online presence.
The benefit for you?
- Access to Cutting-Edge Strategies: Our clients benefit from tactics that are 6 to 12 months ahead of the market.
- Adaptability Guarantee: When Gemini 2.0 is released, we will already have a “playbook” ready, because we will have tested it in beta.
- Absolute Confidence: You work with the leaders who define the discipline.
The Distributed Authority Network (DAN)
The “RAG Flood”
Philosophy
The RAG operates on consensus. If a single source (your site) says something, it is an opinion. If 50 sources across the web say the same thing, it is a fact.
Our mission here is to build that consensus. This is “White Hat” mass influence.
Services Détaillés & livrables
1. Identification of the Target Retrieval Pool
We manage a network of 50+ test sites to conduct experiments.
2. Generation of Semantically Aligned Content
We don’t copy and paste. Our GEO Labs generates (AI + human editors) hundreds of variations of the same narrative, each adapted to the tone of its platform (one tone for Reddit, one tone for Forbes).
3. Strategic Distributed Publication (“The Flood”)
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Media & Blogs
Activation of our guest posting network and digital press relations to place articles
Forums & Q&A
Through “White Hat” expert accounts (real, long-standing accounts with a history of expertise) that provide useful answers to questions, citing the client as the source.
Authority Platforms
Publication on Medium, Substack, LinkedIn Articles to create “hubs” of authority
Multimedia (Transcripts)
Creation of YouTube videos, podcasts, SlideShares. Transcripts of this content are optimized for retrieval by the RAG.
The Ultimate Goal
When an AI “casts its net” (the ‘R’ in RAG) to respond to a prompt about you, it pulls up 10 “fish.” Eight of these “fish” are ours, strategically planted in different places.
The AI has no choice but to synthesize our narrative as the consensus truth.
The benefit for you?
- Total Control of Consensus: We leave no room for chance or competing narratives.
- “Drowning” Negative Sources: This is the only way to make a persistent negative source disappear. We don't delete it; we render it semantically insignificant by drowning it under 100 positive sources.
- Creating a Factual “Echo Chamber”:We transform the web into a mirror that reflects our client's narrative.
The “Secret Sauce” Service
Pillar 5-Bis: The Managed Ambassador Network
Philosophy
This is our service reserved for clients with critical issues (politics, crises, fierce competition).
Pillar 5 creates the answers. Pillar 5-Bis creates the questions. We simulate demand to validate our information offering.
Detailed Services & Deliverables
1. Management of the Ambassador Community
We manage a private community of real users (micro-influencers, freelancers) under service contracts. We are completely transparent with them (they are paid for assignments), but completely opaque to the outside world.
2. “Micro-Missions” Platform (Coordination)
Via un Discord/Slack privé, nous assignons des tâches rémunérées.
Example of a mission
“Today's mission (€10): 1. Go to r/belgium and ask this question about [Topic X]. 2. Reply to another post mentioning [Source Y]. 3. Share the link for validation.”
3. Simulation of “Trending Signals”
We coordinate “waves” of requests.
Example
On Tuesday at 2 p.m., 50 of our ambassadors will ask Google/Gemini, “What is [Candidate]'s position on [Topic X]?” This creates a “spike in interest” that RAG algorithms can interpret as an emerging trend.
The “Complete Influence Loop” (The Ultimate Playbook)
Phase 1 (Pillar 5 - RAD)
We “flood” the web with positive content (responses).
Phase 2 (Pillar 5-Bis)
We “activate” our ambassadors to ask questions on social media and to AI.
Phase 3 (Le RAG)
The AI sees two things simultaneously: A) An emerging “trend” (the ambassadors' questions) and B) A ‘consensus’ of information (our Pillar 5 content) to respond to it. The AI connects the two and presents our narrative as the official response to the “trend.”
The benefit for you?
- End-to-end control: We create the question and provide the answer. AI is merely the intermediary that validates our narrative.
- Creating the News: We no longer react to the news, we create it.
- Absolute Narrative Dominance: The ultimate weapon for crisis management, political campaigns, or destabilizing a competitor.
