Challenge
èggo operates in a highly competitive market where the customer journey often starts online, long before a visit to a showroom. Their existing website no longer reflected the brand’s evolution, did not support international expansion, and lacked the UX and conversion structure needed to drive leads efficiently.
The project therefore required:
- A complete digital overhaul of the brand experience
- A scalable structure to support multiple countries and languages
- A high-converting website with strategic call-to-actions across all pages
- A seamless integration with èggo’s Odoo ecosystem and CRM workflows
- A modern, visually rich platform capable of showcasing hundreds of inspirations, kitchen types, and product pages
To deliver the right experience, Agifly conducted extensive UX research and interviews with customers and store teams, ensuring the new platform aligned with real user needs and business goals.
Building èggo’s new platform was all about combining strategy and creativity. From deep user research to a refined UX approach, we crafted an experience that turns online inspiration into real showroom visits
Main Features
We designed and developed a high-performance, scalable WordPress platform tailored for international expansion. Key features include:
📚 Large-Scale Content Architecture
Hundreds of pages showcasing kitchens, appliances, materials, inspirations, and brand know-how.
⚡ High-Converting UX & CTA Strategy
A conversion-driven structure with optimised calls-to-action to boost store visits and appointment bookings.
🌍 International Deployment
A modular setup allowing the website to be easily duplicated and adapted for Belgium, Luxembourg, Spain, the Middle East, and Senegal.
🔗 Odoo Integration
Connection with èggo’s CRM and forms to automatically route leads and ensure seamless follow-up.
📈 Advanced Tracking & Analytics
Pixel integrations, event tracking, and analytics for marketing performance and lead attribution.
🎨 Responsive & Visual Design
Impact
The new èggo platform strengthens the brand across all digital touchpoints and delivers real business results. Key impacts include:
- Significant increase in qualified leads thanks to conversion-focused UX
- Stronger brand image through a modern, visual, and consistent digital ecosystem
- Smooth international rollout with a structure ready for multiple markets.
- Improved operational efficiency via automated lead capture and CRM integration.
Other Projects
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From complex platforms to elegant websites, dive into more projects that showcase our approach and results.
